IT staffing
You pay salaries on the 1st. Your client pays on day 70.
Every late invoice is payroll you've funded out of your own pocket.
Your money isn't lost.It's just late.
Day45 follows up on your unpaid invoices on WhatsApp and email, politely and on schedule, in your company's name. For Indian staffing firms, agencies and consultancies that are tired of chasing their own money.
Rohit, AccountsKestrel Logistics Pvt Ltd
Dear Rohit ji,
Warm greetings from Meridian Talent Solutions. Invoice MTS-2207 for ₹3,40,000 became due on 2 October. We understand this may be a routine oversight at your accounts desk.
If it has already been processed, please ignore this message and share the UTR so we can update our records.
10:30
Why 45
India's MSMED Act, 2006 says a buyer must pay a registered Micro or Small enterprise within the period agreed in writing, and that period can never go past 45 days. With no written agreement, it's 15 days. Late payment attracts compound interest at three times the bank rate notified by the RBI.
Hardly anyone uses it, because using it feels like picking a fight with a customer. Day45 brings the same discipline to your invoices without the fight: a steady, polite follow-up that starts on time and doesn't forget.
Applies to Udyam-registered Micro and Small enterprises. This is general context, not legal advice. Confirm how it applies to your business with your CA.
The terms say 30 days. The money takes 73.
82.6% of invoices from Indian SMEs carry credit terms of 30 days or less. The average invoice is paid after 73 days.
49% of overdue money in India is less than 30 days late. It's the easiest money to bring in, if someone follows up while it's still recent.
Sources: Recordent, Indian SME Receivables Report 2026. Atradius, Payment Practices Barometer India 2026.
The Day45 Ladder
The messages never get louder. They get more formal, reach more senior people and carry more paperwork. You approve every word before anything goes live.
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Day−3
A courtesy note
A friendly heads-up before the due date, with an offer to resend the invoice. It removes "we didn't know it was due."
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Day1
A gentle reminder
Assumes an oversight and offers an easy way out: if it's already paid, just share the UTR.
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Day7
Asking for a date
Moves from "please pay" to "when will this be released?", with the invoice attached and an offer to fix any paperwork the same day.
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Day15
A formal notice
A formal email with the full statement of account. Your customer's purchase head is copied, so the invoice leaves the inbox where it was stuck.
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Day30
A final letter
Addressed to the director, with the interest the law allows set out in writing. Firm and factual, and it says plainly that the goal is not confrontation.
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Day45
You decide
The system stops and tells you. A legal notice, a settlement or more patience: that call is always yours, never the system's.
What it will never do
Automation handles the routine. You stay in charge of every relationship.
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Keep messaging someone who has replied.The moment a customer responds, their reminders pause and a person takes over.
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Touch an account you've set aside.Mark a customer Hold or Disputed and the system skips them completely. Your biggest clients can stay fully personal.
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Send at the wrong time.Only between 10:30 AM and 6 PM on working days. Never on Sundays, festivals or your own holidays.
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Pile on messages.One message a day per person at most. Several invoices go into a single message.
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Chase small amounts.You set a floor, and anything below it is left alone. No goodwill lost over ₹800.
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Send a formal letter without you.Day 15 and Day 30 messages wait for your approval before they go.
For firms that get paid after the work is done
Agencies
The work is live. The invoice is "with accounts".
Retainers, production costs you've already paid, and a client contact with no say over payment.
Consultancies
Milestone signed off. Invoice raised. Then silence.
Big tickets, few invoices, and a founder who ends up chasing them personally.
Everything runs in your name
Your customers hear from your company, not from us. If you ever stop, everything stays with you.
- Your sheetInvoices live in a Google Sheet in your own account. Your team keeps working the way it already does.
- Your WhatsApp numberMessages go from a WhatsApp Business number registered to your company.
- Your emailFormal notices go from your own domain, such as accounts@yourcompany.com.
- Your costs, at costMessaging fees are billed to you directly, with no markup added.
Kanav JainFounder, Day45LinkedIn profile
How does your firm get paid today?
I'm speaking with founders of staffing firms, agencies and consultancies about how they follow up on unpaid invoices: who does it, when it stops, and what it costs them. If that's you, I'd value 25 minutes of your time. It's a conversation, not a sales call.
Or write to hello@day45.in, or call +91 98755 56957
Pick a time that suits you
25 minutes on Google Meet. You'll get a calendar invite as soon as you book.
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